Is SEO Still Effective?
It’s the million-dollar question. And if you’re looking to put your company on the front page in Lancaster or across California, it’s a big deal.
At the beginning of each year, we see a myriad of new articles from around the digital marketing universe claiming that SEO is no longer effective or that businesses in Lancaster should invest their money in Google Ads or Social Media Marketing exclusively.
Here is what you need to understand: search engine optimization is continually changing and evolving. Nothing is ever quite where you left it and if you are implementing the same SEO strategies that you were using five or six years ago, you will fall behind.
Google is becoming more sophisticated, which means that your strategy needs to reflect these changes. The short-sighted tactics that were helping Lancaster companies to get to the top of the SEO results five or six years ago are no longer effective.
Now, it’s about creating an organic marketing strategy that puts the user at the forefront of each decision that we make. Creating a positive on-site user experience is the most effective way to increase Google rankings and deliver continuing growth.
Do I Need an SEO Lancaster Agency for my Business?
Maybe you do, or perhaps you don’t – it depends on a myriad of factors that will determine whether or not your business model is the right fit for SEO services.
The truth is you may be a good fit for our Lancaster marketing services, or there may be a more effective way to spend your online marketing budget. Our SEO specialists will conduct a comprehensive audit and analysis to determine whether or not you are the right fit for our services.
Generally speaking, if your target market uses Google or other search engines to find the goods and services you offer, then SEO can help you grow. If your target market is more engaged in other online marketing channels like Social Media or YouTube – then you may be better off investing your money elsewhere.
We will provide a thorough analysis to determine whether your Lancaster business is the right fit for our services. If we determine that you are a good fit – we will provide a strategy. If we believe that you should invest your money elsewhere, we will point you in the right direction.
How Does SEO Lancaster Actually Work?
If you are on this web page, you are witnessing the power and efficacy of our SEO strategy firsthand.
You see, we have never invested a single dollar into social media marketing or any other online marketing channel. We put our money where our mouth is and implement the same California SEO strategy that we use for our clients for our own business. If we didn’t know what we were doing, you wouldn’t be on this web page.
Search engine optimization is a repeatable process. Roughly 200 individual ranking factors are determining how your website appears in the Lancaster search results pages. We consider a wide range of factors when implementing an SEO strategy, from keyword density to page load speed and a long list of off-site factors.
Based on your specific market and what your competitors around California are doing, we will reverse engineer a customized strategy that puts your business in the driver’s seat.
We are here for business owners, start-up founders, and marketing managers. Whether you are looking to generate local leads from Lancaster or to capture a national audience, we can create a strategy that makes it happen.
How Much Does SEO Lancaster Cost?
Asking how much search engine optimization services cost is like asking how much a car costs. It depends on the quality and performance of what you are purchasing.
We are not the cheapest SEO in California, and we would never pretend to be. There are more than enough digital marketing agencies in Lancaster offering cut-price SEO services and then outsourcing your entire account overseas – we are not one of them. We take a limited number of clients at any one time to ensure that we never bite off more than we can chew.
Generally speaking, the cost of SEO in Lancaster will start at $1,200 per month for a small business in a low-mid competition market and go up to $10,000+ per month for a large business competing in multiple competitive markets.
Some of the factors that will influence the price of SEO in Lancaster include:
• The age and history of the website domain
• The current website metrics (Domain Rating/Domain Authority)
• The amount of new content required
• The competition within your market and your area
• The objectives and aspirations of your campaign
• The type of industry that you operate in
In truth, dozens of different metrics will determine the cost of an SEO Agency Lancaster. The most crucial factor that we consider is the amount of time and internal resources that we will need to dedicate to your campaign. We provide transparent, upfront pricing and provide month-to-month contracts so that you are not locked into a long-term campaign.
What Makes A Website Perform Well on Google?
There are a long list of ranking factors that influence whether a website will appear number 1 in Lancaster or number 20. The most important thing to remember is that the websites that were performing well in organic search 3-4 years ago are different from those performing well today. The companies and websites that are performing well in organic search are the ones that keep a close eye on the Lancaster market and continually adjust their organic marketing strategy.
A recent study from SEO publication Moz found that the number one ranking factor for Lancaster SEO is on-page keyword usage. That means understanding the right keywords to target based on market competition and intent and implementing an on-site SEO strategy that effectively targets those keywords.
We take the time to understand keyword trends, intent, competition, difficulty scores, and competitor keyword usage. Using this data, we will create an on-site strategy that makes your business stand out across California.
Once we have all of the on-site elements in place, we look at the off-site factors such as backlinks. At the time of writing, the influence of on-site and off-site factors in how a website ranks on Google is roughly 50/50. We have a team of on-site and a team of off-site specialists that specialize in these different facets.
Why Choose An Agency that Ranks on Page 1 for SEO Lancaster CA?
Ranking on page one of Google is proof of concept.
If we can rank on page one for SEO Agency Lancaster, imagine what we can do for your business. Think about it; we are competing in the most competitive niche against other Lancaster SEO services providers.
The easiest way to separate an SEO specialist that knows what they are doing from one that doesn’t is to check how they rank for their own keywords. If they are on page two or three for keywords related to organic marketing services – then that’s a pretty good indication of the results that you can expect from them.
There are plenty of Lancaster CA SEO providers that are using Google Ads and Facebook marketing to sell their services. If they can’t rank their own agency on page one of Google for search engine optimization services – then they shouldn’t be trusted to do so for your website.
Can SEO Increase Brand Recognition?
Yes! Increased brand recognition is one of the most significant benefits of organic search marketing.
It doesn’t matter whether you’re looking to reach an audience in Lancaster, California, or have national or global ambitions – SEO marketing is one of the most effective ways to improve brand recognition at scale. As SEO specialists, our foremost goal is to get your website onto page one of Google for search terms that will increase business profitability. Our secondary goal is to grow your brand and ensure that you become a word-of-mouth hero that customers associate with the goods or services you offer in Lancaster.
Think about it this way. If your website appears at the top of the organic results on Google and Bing, users will quickly associate your business with the goods and services you offer. Our Lancaster SEO services will put your business on page 1 for search terms that increase revenue AND brand recognition.
How Come My Competitors in Lancaster Are Ranking Above Me?
A wide range of factors influence where your website will appear in the organic search results. If you have noticed a competitor performing well across a wide range of search terms relevant to your industry, then there is a good chance that they have worked with a Lancaster SEO Company in the past.
Google is constantly updating its algorithm and scanning for websites that provide greater value for its users. Google does not give preferential treatments to a website just because it has ranked #1 for SEO in Lancaster for any given amount of time.
If you want to outrank and outperform your competitors in organic search, you need to implement an SEO strategy that beats the competition. The sooner you start, the sooner you will see results. There are three key ingredients to successful SEO:
1. Website age and trust
2. Website content quality
3. Website backlink quality
We can immediately help you with number 2 and number 3. Building trust takes time – the longer we are working with you, the easier it will be to perform well in the California search market.
What Makes SEO Such A Good Investment?
SEO is the most cost-effective way to attract leads at scale. Unlike paid marketing mediums such as Google Ads or Facebook Advertising that require your constant budget, organic search will continue to benefit your business for years after you complete work.
At Safari Digital Lancaster SEO Agency, we believe that sustainable traffic is the key to delivering long-term business growth. Instantaneous leads are great, but we are more interested in developing an online strategy that will sustain your Lancaster business for years to come.
Irrespective of whether you are a small business or a large business, we focus on white hat SEO techniques that will benefit your business in three months, six months, and two years from now. Your customized SEO audit will help us to determine where the greatest opportunity exists in the Lancaster market and what we can do to capitalize on that opportunity.
Can’t I Do SEO for My Own Website?
Of course you can. In the same way that anyone can build a house or service a car with the right tools and training – anyone can do search engine optimization for your Lancaster Business.
At the time of writing, there is more than enough articles online to help guide you through the process. The biggest issue that you are going to encounter is the enormous volume of conflicting information around how to implement SEO.
Take it from one of the best Lancaster SEO Agencies – learning search engine optimization is a full-time job. After almost a decade in the industry, we are still learning and changing what we do. The first California company that we worked with was a learning experience. Many of the practices that we implemented for our first client are things that we would no longer do. Search engine marketing is about trial and error.
If you have the time to dedicate to learning every aspect of SEO and becoming a master, then perhaps you have what it takes to get to the top of the Lancaster SEO results. If you want to focus on what you do best (running your business) then it is worth speaking with a professional who can help you with the process.
What Does a Lancaster SEO Agency Actually Do?
An SEO Agency will work with your business to create an organic marketing strategy that will increase the number of leads that your business receives through search engines like Google and Bing. In practice, your SEO Lancaster partner will implement a variety of on-site and off-site optimizations such as content improvements, technical optimizations, backlink building, and ongoing content creation.
A full-service SEO provider in Lancaster will develop an SEO strategy in-line with Google Webmaster Guidelines that focusses on the four pillars of SEO:
- Technical SEO
- On-site SEO
- Off-site SEO
- Content Marketing
Each website is different, and each strategy is unique. At Safari Digital California, we will develop a customized strategy that focusses on the aspects of search engine optimization that are going to benefit your business the most.
Do You Offer Other Online Marketing Services?
We do not – sorry.
In our humble opinion, there are far too many digital marketing agencies in Lancaster claiming to be the best at every facet of online advertising.
If you are looking for a digital marketing partner in California who claims to be an expert in every facet of digital marketing, you’re in the wrong place. We stay firmly in our lane and focus on what we are good at – providing the best SEO Lancaster has to offer.